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Heather Scott Home & Design is an award-winning interior design firm and sophisticated boutique based in Austin, TX and Scottsdale, AZ. Our blog shares the tasteful home accessories, furnishings and gifts that you can find in our retail boutique. We also feature our design projects, industry trends and expert tips that hope to inspire homeowners to create the stylish & chic home of their dreams.

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The Vintage Round Top & Women of Today Content Creation Workshop
April 05, 2019 in Uncategorized | no comments

On Monday, our team members, Eli and Raquel, headed to Round Top, TX to attend a spring workshop at The Vintage Round Top. The Vintage Round Top is a boutique vacation home rental with a “Modern Vintage” style that has been featured in Condé Nast Traveler and Southern Living. The bespoke, home rental has grown to be a destination for weekend getaways, group retreats, weddings, and more. Owner’s Paige and Smoot Hull’s charming property has also become an inspiring locale for workshops. This particular workshop we attended focused on social media and content creation.

Photo: The Vintage Round Top, Haylei Smith



Each year The Vintage Round Top brings in panelists with the likes of interior designer Shea McGee from Studio McGee, and photographer, Alyssa Rosenheck, to answer questions, provide guidance and inspiration for the workshop attendees. This year the panel featured Camila Alves McConaughey, founder of Women of Today, and Ashley Rose of Sugar & Cloth. The panel discussed best practices and guidance on social media and branding. On today’s blog we will share some of the general insights and lessons that our team learned at the workshop that can be applied to both business and life.

Photo: The Vintage Round Top, Haylei Smith

  1. “Living with Intention.”

One of the major themes of the workshop was the importance of “Living with Intention.” It is the mantra that the Hull’s live by. Know what you want and go after it. Live a life with purpose and your life/business will feel and be more meaningful. This philosophy forces you to ask the question of: What is important to you? The Hull’s encourage you to first start with the statement “My greatest dream or desire is to..” or fill in the blank to the question “When I grow up I want to be…” Once you can answer those questions set measurable and actionable goals that help you define your dream a little more.


2.  “What can you teach someone else?” 

Since we were on the topic of living with intention and purpose, Camila Alves McConaughey talked about what encouraged her to start her businesses: Yummy Spoonfuls and her community website, Women of Today. She said she simply followed her passion and wanted to solve problems. On her lifestyle website she wanted to create a community where you can share, learn and teach others. Whether it is sharing a recipe, a story, or an idea, Women of Today is a curated place of information where you can learn, teach, or inspire someone. Here is a link to Women of Today. (In the photo, below Camila demonstrated an easy recipe for beet hummus.)

Camila made some quick and easy recipes to elevate the look of the tablescape. You can find easy, healthy recipes on the Women of Today blog.


3. Operate from a Perspective of Giving

Another valuable takeaway from the workshop was focused on giving. This point was brought up by Grace Helfrich, the owner of Colony Creative, a Los Angeles-based digital marketing agency. She helps clients achieve and maintain strong brands. Some of her A-list clients include Nate Berkus and Camila Alves McConaughey. Her message was to always have an attitude of giving in life, but also business. Always strive to exceed expectations. She said there is so much work she does behind-the-scenes or out of her defined scope so that she does more than is expected. When you give, you will get more in return.

Beyond listening to the panelists, we also viewed some fun demos like Camila’s tips on easy and impressive recipes for parties and learned about the panelists favorite apps for social media analytics and photographs. To be in the know, subscribe to The Vintage Round Top’s newsletter as they share future workshop details. The workshop was an invigorating way to start the week. There are so many valuable lessons we learned and will definitely incorporate these three lessons and tips into our own processes.